Though Sony is not doing very good in the international market in its mobile devices, but still it has shown a quantum leap in their sales figures in last three months. This may be a very good news for the Japanese firms as this has been claimed as being in the third position in global smartphone market for the first time since 2006.
Let us try to find out how it has been possible.
As per reports in the media it is learned Sony shipped 8.8 million handsets in the last three months; with their sales jumping to 44% of what it was just last year. Isn’t the marketing campaigns of the company is to be appreciated here as this may have been an important factor apart from the aggressive product launches to contribute in phenomenal rise?
Sony also managed to capture a lion’s share in the domestic market with their LTE smartphones like the Xperia GX and the Xperia SX being the most famous in the domestic market.
The Japanese vendor had re-launched the Xperia brand after acquiring all the shares from Ericcson in their joint venture. The company then went on to launch some widely acclaimed smartphones in the market like the Xperia S, Xperia P, the Xperia U and the Xperia Tipo, all of which contributed to the growth of Sony, capturing big markets especially in the Europe, middle-east and the Asia Pacific regions.
The smartphone maker Samsung and the Apple still remained the biggest players in the smartphone market, Samsung in the first place with 55.5 million shipments and the Apple in the second place with 26.9 million shipments. Almost fifty percent of the market share remained with these vendors.
The global smartphone market shipped 173.7 million units in the third quarter of 2012 with the market growing 44 per cent on a year-on-year basis. Asia-Pacific, led by China, accounted for more than 53 per cent of the increase in the smartphone market.
Thumbs up Sony.
Surely all the readers here too may be saying the same to this powerful brand that has ruled the television as well as gaming industry for decades.
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