As the Samsung Galaxy S3 release date for US customers draws ever closer, new CEO Kwon Oh-hyun has once again spoke out about the importance of carving out a new path in terms of the software the company relies upon.
In order to retain its position right at the top of the global Smartphone stakes, Samsung could in the long term be looking to move away from Google’s Android altogether.
Over the course of the year so far, Samsung has repeatedly emphasized the way in which software improvements are becoming mandatory if they are to remain at the top. Samsung recently overtook Apple to take the title of bigger Smartphone supplier in the world today.
Increased Software Focus Essential
“A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions,” said Kwon Oh-hyun during his first speech as company CEO.
While he failed to give any direct indications as to how he intends to go about said software strengthening, the general sentiment is one that directly echoes that of his predecessor.
Of course, Samsung’s efforts toward taking a new direction in mobile software took on an entirely new level of urgency of late, following the acquisition of Motorola Mobility by Google. The buyout increased concerns that Google would inevitably begin to show considerably less loyalty to Samsung, understandably favoring its own in-house interests instead.
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